enthuse was engaged by the Dairy Women’s Network with a key goal being to raise the not-for-profit’s profile and brand awareness. A key component in the strategic marketing communications planning was the development and production of the visual story telling project OUR PEOPLE.THEIR STORIES.
The new focus on consistent key messaging and storytelling to build authority and increase brand equity across all communications proved very successful. By telling ‘our stories about our people’ across multiple platforms we increased engagement and built profile.
enthuse managed the production, development and release of the OUR PEOPLE.THEIR STORIES Visual story telling project engaging Sweet as Media for the filming, editing and post production; we form a very good team.
We wrapped key Dairy Women’s Network messaging into visual stories that transported and touched people, simplified information and provoked an emotional response. Our stories created deep emotional connections and attracted the attention of mainstream media, including Hilary Barry and SEVEN SHARP.
FIVE stories were produced. This first one featured nine year old Lucy who prefers the latest dairy farming catalogues to kid’s books, has her own herd, loves nothing more than helping out on the farm near Tirau in the Waikato, but gets upset if her dad doesn’t include her in key decisions and says being a kid on a farm means you don’t have to worry about staying clean.
This is her story…