‘You Know Why’ Campaign – D&AD AWARDS X NIKE SUBMISSION

According to the womens sport foundation, girls between the ages of 14 and 19 drop out of sport at two times the rate of boys. This is for a number of reasons such as transportation and safety, cost, lack of…

'You Know Why' Campaign - D&AD AWARDS X NIKE SUBMISSION

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According to the womens sport foundation, girls between the ages of 14 and 19 drop out of sport at two times the rate of boys.

This is for a number of reasons such as transportation and safety, cost, lack of funding, social stigma, cost and under representation of positive female role models in sports and the media.

When considering these problems, I immediately thought of the young women at University of East London. The women I have had the privilege of studying alongside, who have completed degrees whilst maintaining their passion to compete in sports at a professional level.

In my response to this brief, I spent time filming with the University of East London Women’s Basketball team, observing their companionship and rigour in practise was inspiring and to them I give huge thanks.

I also conducted interviews with professional athletes and UEL Graduates Katerina Boletou and Sierra Wilson, who discussed the challenges that faced young women in sports and how their journeys were shaped and impacted as a result.

They communicated a clear compassion for young girls, and their love and passion for what they do was highly evident as they gave incredible advice.

The main message communicated by Sierra and Katerina was that although they faced adversity throughout their career as women in sport, the benefits they have reaped from this have been ten fold.

I hope you enjoy the film.

Directed, Produced and Edited by Katherine McNeill

Featuring Voices of:

Katerina Boletou, Sierra Wilson

Starring:

University of East London Basketball Team 2020

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